First entry

I've written the words "first entry" plenty of times. It's safe to say this won't be the last time I write them, nonetheless I just felt like blogging today. Not Facebooking or Tweeting or even Yelping. Just writing uncategorically with no pre-fill template (er, sort of). So let's dive in.

I work in advertising. I'm 26 years old. A decade ago I never dreamed of being in this business. Surely it's not too far off; I always loved performance and investigation. Still, after cracking through it day after day, I wonder what the hell else there is or how I can simply make this better. Once interested in ecology I was convinced I'd be testing water quality for the rest of my life. Now I test ads in front of focus groups and representative U.S. samples. The best part about everything though, is that I'm always learning something new.

Six months ago I started at an agency in Dallas and nearly had my life flip on its head. Well, that's an exaggeration but there were some surprises. Working without a boss has left me stranded though not without hope; I learn not through formal training but through the scientific method of observation and hypothesis. But when time is our scarcest resource, and it often is in advertising, I've learned that observation and hypothesis happen swiftly and strategically.

So what does it all mean? I don't know, I don't have a point yet. But that's all part of the journey. Maybe if I start tracking what I'm doing and learning in life then I can start measuring it in something other than Facebook.

To be continued...